How to Write a Top-Positioning Essay
Top:
The beginning of an article should sell readers on the rest of your content. You can do this by asking a question or describing a problem that your readers will relate to.
It’s also important to give readers a clear picture of the solutions your article will offer. Be careful not to overwhelm readers with too many details.
Introduction
Your introduction prepares your readers for what’s to come by providing context on your paper’s topic and emotionally connecting with them so they will want to keep reading. It also sets the tone for your writing and can establish if your piece is a “slow burn” or “fast clickbait.”
A good way to hook your reader is to use a controversial statement that will grab their attention and raise questions they will want to answer. This can be accomplished with a short quote or even a satirical question that is sure to catch their interest. However, this method can backfire ToP if your research doesn’t address the question or if the issue you’re discussing isn’t as complex as you suggest.
Another effective way to capture your audience is by telling a story at the beginning of your introduction. This can be done in a few sentences and can help to draw your reader into the topic and create a more emotional connection with them.
This approach can work well if your paper is about an event, political debate, or current news story. A story-based introduction can also be used to give your readers a quick grounding in the often nuanced background information that is necessary for understanding complex, multifaceted topics. This method can be particularly useful for articles that aim to engage a broader readership, such as the many in-depth news reports of Hurricane Harvey’s devastating impact on Houston and its surrounding communities.
Body
Body paragraphs are the central part of a writing piece, explaining and supporting your main point. They should be continuous with the paragraphs before and after it, and support your overall thesis statement.
Body paragraphs should include a topic sentence, which sets the stage for what the paragraph is about, and supporting sentences that develop or prove that point. They should also contain a transition, which is a brief phrase that gently, even blandly, deposits your reader into a new paragraph topic. Purdue University explains that these transitions can be as simple as “on the other hand,” or a few words like «however» or «nevertheless.»
Finally, a strong paragraph should end with a powerful or poignant point. Vonnegut’s last sentence from our sample uses strong, simple language that might have been too climactic for the supporting sentences but is perfect for the conclusion. It reaffirms his central claim that even great writers use childlike language when their subjects are profound. In fact, simple language is often the most effective way to convey complicated ideas.
Conclusion
The conclusion to your essay should provide readers with a powerful insight that will last long after they put down your paper. Depending on the strategy you choose for your essay, this insight can be a solution, a call to action, or even a recommendation for further study.
The «So What?» Conclusion
This type of conclusion is a great way to connect your research or argument to broader questions, implications, or recommendations. This can sustainable clothing wholesale suppliers be especially helpful if your research goes beyond the confines of your specific assignment (e.g., if it offers new insights into the topic).
Essentially, this type of conclusion is what we think will happen in the future based on what’s already been established in your argument. The conclusion might be a prediction of whether or not the tennis match will be rescheduled, or an assertion that the homeless population will decrease by next year.
This is a great type of conclusion for papers that are arguing for policy changes or calling for further action. Using this type of conclusion in your essay can help readers realize the impact of your work and make it seem more urgent.
Call-to-action
In a world where every company is trying to compete for your attention, it’s important to stand out with unique, effective call-to-actions. These are messages or prompts that urge users to take action and are typically presented as buttons on web pages, landing pages, or pop-ups. A great CTA has the ability to convince visitors to move forward with their decision, resulting in increased engagement and conversions.
Some companies may try to soften their calls to action by removing a little bit of the forcefulness, but it’s important to remember that CTAs should be strong and unapologetic. It’s a good idea to include an incentive in the button’s text or close by to further encourage your audience.
This call-to-action from Thinx uses a creative approach by using the word “period better” instead of simply «buy now.» It’s sure to grab your attention, and it also conveys the message that you don’t have to sacrifice style for function when choosing feminine hygiene products.
Another example of a compelling call-to-action is one from Box, which promotes the feature of their cloud storage servers by urging users to request a demo. It’s clear that this is an important part of their business model, and it also shows visitors how easy it will be to access the information they need. It’s a simple, direct, and straightforward way to motivate a user to move forward with their decision.