Oi Shampoo, Liquid Luster, Hair Butter, and Hair Butter

The oi shampoo is a milky-smooth shampoo perfect for all hair types (except the finest of hair textures). Its key ingredient is Roucou oil, which comes from a plant in the Amazon and is rich in beta carotene and antioxidant properties.

It helps reduce cellular damage from UV rays, prevents ageing and preserves elasticity. It also has nourishing and hydrating properties.

Roucou Oil

Derived from the fruit of the achiote, an evergreen shrub native to the Amazon rainforest that is also known as bixa or annatto, roucou oil comes from the seeds of this heart-shaped fruit. One hundred times richer in beta-carotene than carrots, this super oil provides plenty of vitamin A to keep your scalp healthy and fend off grays, while stimulating hair growth. It also contains ellagic acid, which neutralizes free radicals and helps protect against UV radiation.

Touted as the new argan oil, this miracle ingredient is gaining traction in the haircare industry thanks to its nourishing and protective properties. While argan oil may still be the curly girl’s darling, roucou is fast becoming the ingredient to try next.

This super oil protects against sun damage, air pollution and certain cosmetic ingredients as it nourishes and smooths the hair and skin. It’s also antibacterial and antiseptic, preventing dandruff, frizz and static. It can be applied to the hair pre-shampoo or used post-shampoo as a treatment for damaged strands.

Infused with roucou oil, this milky-smooth shampoo is a great daily product to maintain a healthy scalp and soft, shiny strands. Perfect for all hair types, it makes it easier to detangle and fights frizz and split ends while boosting shine and softness. It’s safe to use on color-treated or keratin treated locks and formulated to be non-greasy.

Liquid Luster

Liquid Luster is an instantly illuminating and softening rinse out treatment that provides high shine without any oi shampoo processing time. It is suitable for all hair types.

The formula is rich in hydrating agents that instantly attach to the hair fiber, leaving it compact and with an extreme glass-like finish. It contains roucou extract, rich in vitamin A and selenium that protects against environmental damage, grape must a natural alpha hydroxy acid, and cardoon extract which tames frizzies for a smoother look and feel.

Its liquid water-like texture makes it extremely easy to apply: after washing the hair, remove excess water and apply it directly onto the lengths and ends of the hair, massaging to fully saturate it, then leave it on for 10 seconds before rinsing. Depending on your hair type, you can then proceed to conditioning with Davines OI Conditioner or with a mask or OI Hair Butter (see below).

This one-of-a-kind product is made with 95% biodegradable ingredients and is packaged in a bottle that is produced with renewable energy and contains post-consumer recycled plastic. It’s the perfect complement to OI Shampoo, followed by OI All In One Milk and LOVE Hair Perfector to add control or softness as needed. The product is vegan and cruelty free.

All In One Milk

A light leave in spray that softens and detangles hair, protects from frizz and helps to keep hair hydrated. This product also nourishes the hair, protecting against UV exposure and free radicals. It has an irresistible scent and is suitable for all hair types. It is enriched with antioxidant-rich Roucou oil, provitamin B5, and elagic acid. Cruelty-Free.

This nourishing product is perfect for those who have difficult to manage hair, since it does a great job of detangling. This is important for keeping hair in the best condition possible, reducing breakage and maintaining silkiness and shine. It can also be used as a moisturizing finish, vaporized directly on the hands and distributed evenly throughout the hair.

Spritz on clean, towel-dried hair 10-15 times and proceed with styling. Depending on your hair type, you may need to increase or decrease the number of spritzes. All of the Davines products in this line are vegan, cruelty-free, sulfate-free, and phthalate-free, and they use sustainable packaging. They also contain no synthetic dyes. Other key ingredients include linalool, alpha-isomethyl ionone, and limonene. Several customers have written that this product does an excellent job of smoothing out their strands and preventing frizz. It’s no wonder that Reese Witherspoon included it in her 2017 Birchbox collection! This is a highly-reviewed product that has garnered more than 200 reviews from satisfied users.

Hair Butter

Hair butter is an intense conditioning product that protects your hair from damage and provides a natural shine to it. It is a rich blend of creamy butters (like shea and cocoa butter) and natural oils. It is BONDING TREATMENT often used as the last step before styling your hair, and it helps to moisturize the strands and scalp while creating a protective barrier against heat.

Hair Butter can be used as a leave-in conditioner or a deep-conditioner. It can also be applied to damp hair before a braid or twist out. It is especially good for protective styles like a braid, twist out or a sleek bun. It is a great alternative to hair oil, and it can be used on all hair types.

It’s important to use a hair butter that is made with nutrient-rich ingredients. This is because a hair butter is only as effective as the oils it contains. Some of the best hair butters contain a combination of shea butter, murumuru butter, avocado oil, illipe butter, and other oils that are good for your hair.

It is important to note that too much hair butter can weigh your hair down and cause excessive buildup. For this reason, it’s best to only use a small amount of the product and to avoid mixing it with other hair products, like mousses and gels.